Belgium has many small, narrow streets, Google Street View, which launched there last year, was never able to capture all of its nooks and crannies. To solve the problem, Happiness Brussels and Toyota Belgium created iQ Street View," to promote the small, nimble car, as well as give Google a hand in the process. The iQ was fitted out with a 360-degree camera, with all the equipment needed to capture the data stored inside the car -- another opportunity to show off how spacious it is. People are asked to tag the streets that Google did not manage to film on the site The car will then drive along those streets, capturing the data, which will be handed over to Google at the end of the year. Those living in the tagged streets -- the narrowest roads of Belgium -- will be directly targeted with an offer for the iQ.
Agency: Happiness Brussels Client: Toyota Creative: Peter Ampe Creative: Isabel Peeters Concept: Patrick Glorieux Concept: Naim Baddich Head of Art: Cecilia Azcarate Isturiz Copywriter: Patrick Glorieux Art Director: Naim Baddich Graphic Design: Jeremy Vandenbosch Producer: Bart Vande Maele Director: Bob Jeusette Engineer: Jan Martin Mantkowski Website: Bliss Interactive Digital Media: Red Worksvia great-ads.blogspot.ie