Leaving the light off
Lucia and the magic of Light As part of their social responsibility program, the peruvian electric company ENERSUR decided to teach little kids about the importance of saving energy starting in Pasco, a peruvian province where ENERSUR has its principal plant.
Advertising Agency: JWT, Lima, Peru Creative Directors: Fernando Iyo, Javier Graña Art Directors: Renzo Sanguinetti, Aaron Padin Copywriter: Jerónimo Pimentel Illustrator: Diana Aguilar Photographer: Juan Pablo Aragón Additional credits: Juan Pablo Peschiera, Luis Vega, Pedro Molina, Sergio Franco Published: February 2012
via adsoftheworld.com