The ultimate condiment battle is being waged on the new Facebook Faceoff -- Hidden Valley® Ranch for Everything vs. Ketchup created by agency Tribal DDB and featuring Clash of the Condiments a viral film directed and edited by kabooms matt fackrell. Via the Facebook APP and other social channels, visitors are invited to watch a battle for dipping dominance wherein two squeeze bottles enter, but only one will leave. http://facebook.hiddenvalley.com/hv4e/ The project is pitch perfect for director matt fackrell, whose ultimate sweet spot (or, in this case, savory) is comedy with costumed characters. The quirky charm of this distinctly fackrell style film (hes also a director/editor for Yo Gabba Gabba), shines as a life-sized squeeze bottle of the new Hidden Valley® for Everything goes toe-to-toe with its shelf rival. Sparked by Ketchups poor sporting over a chess match, the duo comically spars throughout San Francisco with Ranch taking the upper hand. Hungry for more? Part two will be launched online in the coming weeks.
Title: Ranch vs. Ketchup, Boxing Client: Hidden Valley®/Clorox Agency: Tribal DDB Worldwide- San Francisco Producer: Leslie Ernst ACD/Art Director: Kirsten Stewart ACD/Copywriter: Karen Hutchinson Account Director: Sunni York Production Company: kaboom productions Director/Editor: matt fackrell Executive Producer: lauren schwartz Head of Production: steven sills Director of Photography: Chris Saul Producer: Kevin Hayes Color Grading: Ntropic Colorist: Original music: Adam Deibert Mix: Jay Shilladay, Slate Run Productions